Advertising Campaigns in Banking Using Images of Famous People Essay

Today, banking services look very similar to each other. While comparing various products, a customer has often no idea which one is the best for him and he does not even know how they differ from each other. In order to understand the difference between them, it requires a thorough analysis, for which a potential buyer does not have enough time. In most cases, the choice of customers is based on irrational considerations. By observing recent advertisements in banking sector, I came to conclusion that most of them are becoming less informative and more focused on creating a positive image of the bank and its product. This creates an impression that the product or service is essential to the customer and its possession or use of service means that the buyer belongs to a group of â€Å"the wise† or â€Å"better ones† who are â€Å"well chosen†. Further observations has shown that it is becoming increasingly popular to use celebrities in advertisements of well-known banks, as public has sympathy, respect and trust towards those people. These advertisements include actors, successful athletes and popular personalities from the media world. The common feature of these various industry representatives is their universal recognition. Therefore, the subject of this work is to look at how banks are creating a positive image though their advertising campaigns by using celebrities. The goal of my work is to present the role of the brand, the essence of advertising, as well as to demonstrate the specific marketing activities with the use of recognition of famous people. The first part provides information on the purpose of advertising, its functions and types. The second part shows how branding is done with the help of famous people in Russia. Lastly, I will conclude the research by evaluating advertising activities in banking sector and their effectiveness. Advertising Advertising is usually presented as a message that aims to increase demand and thus sales of a certain product. However, this definition is incomplete and should be supplemented by two important elements. The first one concerns the creation of advertising in order to reduce demand. An example could be an anti-smoking or anti-alcohol campaign. The second element is to present advertising as a combination of information and persuasion, prompting the customer to buy the product with better selectiveness. Since advertising is a broad concept, it is understood in many ways. Philip Kotler says that advertising is a measure of information and propaganda, designed to increase the level of knowledge of brand, product and company of its customers or potential customers. However, Belch & Belch write that advertising is any form of communication about a product, organisation, ideas or services originating from a distinct source, facing the environment. The most common purpose of advertising is to create customer awareness of the existence of a company, product or brand. The customer should spontaneously recall the advertised name, and at the same time be encouraged to re-purchase. Another objective is to maintain positive beliefs about the image and to create the best possible relationship with the client. These objectives could not be achieved only by using advertisements, as an integrated marketing plan is required for those purposes. Another function is related to the issuing of competitive messages in response to competitors’ advertising messages. The main objective is to increase the attractiveness of their products. Another way is to weaken the position of the competition by presenting their products from a weaker side. There are also two major function of advertisements. Consumer advertising – targeted at specific customers. A significant number of advertisements on television, radio or newspaper is consumer-based. A characteristic feature of these ads is that it is financed by the manufacturer or dealer who sells the product. Advertising to the companies – also known as industrial, commercial and so-called business advertising. The vast majority of advertisements related to consumer is located in all types of media. Business advertising presents in specialised publications or professional journals. The objectives and functions of advertising divide them into two more elements: Advertisement is designed in order to stimulate demand for the product, such as American cigarettes, fruit from Morocco, Polish chocolate. It is used in one of two situations. The first is part is when a product is getting launched. It is called pioneer advertising. The creation of such advertising is associated with the implementation of the following three objectives: 1) To introducing a new product to market.  2) To affect selected markets, simplification of the contractors carrying out the tasks. 3) To inform the pioneer. The second element is connected to advertising to maintain the demand. Such advertising is used throughout the product life cycle and seeks to maintain or stimulate demand. It is also important to mention, that the selective demand advertising is different from the main demand advertising which is designed to stimulate demand for individual brands. It is a competitive advertising that appears in the second product life cycle, when there are already competitive products on the market. The company is trying to gain an advantage through the promotion, so that customers remember those product. This is usually done by highlighting the advantages and unique advantages of the product over a competitor. Another form of selective demand advertising is comparative advertising. Creating brand by using the image of famous people A company that wants to effectively advertise its brand, should not reserve funds for advertising campaigns. Power of the media is unbelievably huge these days. Media is considered as a â€Å"fourth power† in terms of influence on public. Regarding the banking sector in Russia, it is becoming increasingly popular to use images of famous people in advertisements. It comes to media operations, whose primary objective is to create the brand advertising, where the actor or another person from the world of politics, business, etc. represents the business and associated with the product. Mechanics of this advertising method is simple: â€Å"This famous person uses the services of the bank N. So it’s a good bank and you can trust it.† This advertising method has several advantages: 1) The fame of celebrity and his character is applied to the brand. 2) If a customer feels confident towards the celebrity, this confidence will be applied to a brand. Increased brand loyalty among fans of celebrities. 3) The client is more prepared to use products and services and has positive attitude towards the brand reduces attention to the price. An example of a effective application of such a strategy is the brand image advertising campaign of VTB 24, which began back in 2008. The campaign was built on attracting celebrities to advertise the bank as a reliable, stable institution that can be trusted. Those celebrities where: a coach Tatiana Tarasova, actresses Ingeborg Dapkunayte and CHulpan Hamatova, composer Igor Sharp, etc. â€Å"Shall I call a few celebrities – this is the safest option, because you can work on different audiences at the same time† – believes the managing director of BBDO Branding Olga Konovalova. However, some experts pointed out that a participation of an actor Konstantin Khabenksy was not entirely successful the campaign . Usually his characters have unpredictable personality: they do not represent the stability that people are willing to see in the bank. Overall, Young & Rubicam advertising agency believes that this strategy seems to be justified. This campaign helped to create an image of VTB 24 as one of the most stable and popular among celebrities banks. Moreover, the brand recognition of this bank increased from 34 to 45%. But not all advertising campaigns became successful. â€Å"At the first glance I thought I was imagining things† – that was the reaction of most passers-by when they first saw the billboards of the bank â€Å"Trust† with an image of Bruce Willis. For the first time on the territory of the former Soviet Union such a global megastar was participating in the Russian advertising campaign. Vice-President of â€Å"Trust† Communications Dmitry Chukseev binds him choice of Bruce Willis with the results of studies that have shown that he is an absolute leader in the aggregate index of perception of the target audience. The use of celebrities in advertising has serious drawbacks, such as: 1) The risk choosing a wrong celebrity. â€Å"Money down the drain† if a celebrity is not popular among target consumers. 2) The risk of damaging the brand image in the case of a celebrity scandal. The risk of damaging the brand image in the case if celebrity is advertising some other brands. According to sociological research, advertising by using celebrities will be less in demand over time. In 2010, the American edition of Ad Age found that the modern public wants to get as much information in advertising as possible and it is this, rather than the popularity of the characters which is taken into account when banks are thinking of the next marketing move. A study of Ace Metrix found that advertising of financial services with celebrities does not generate high consumer confidence, besides celebrities distract the consumers’ attention on a product. Conclusion Advertising is created to promote the product. It is designed to convince customers to accept the product and purchase it. A form of advertisement should represent advantages of products and services promoted and show the benefits of the product to the customers. Advertising should involve means and methods that will effectively allow the transfer of your content to consumer. Today, advertising has almost the status of art. The advertising message is often intended not only to promote the product, but also to shock the customer and cause him to experience the product emotionally. Effectively formulated advertising message not only encourages the recipient to purchase a product, but also allows to encode in his mind, which in tern affects consumer’s preferences. The aim of this study was to show how the banks influence the decisions of customers through the use in advertising of the services of trusted and widely accepted celebrities. People pay attention to such features as sympathy and trust in the â€Å"star†. This confirms that the bank’s branding through advertising campaigns by using images of famous people has a positive affect on the overall brand awareness. Nowadays, due to the continuous changes in the market, the importance of quality and quantity of information is significantly increased. Information overload makes today’s buyer is no longer in a position to observe and analyse the changes. A more developed market, more products and forms of distribution, increased competition between companies means that the role of information significantly increases. Celebrities are no longer needed to raise confidence in the banks. Therefore, banking sector needs to change the trend in the commonly used types of advertisements, which will be characterised by greater efficiency than those involving identifiable persons. Therefore, creating brand by using the image of famous people is no longer perspective. However, this is still a matter of debate.

Promoting national unity in Malaysian public schools Essay

Introduction â€Å"Malaysia, Truly Asia† aptly describes the country as a melting pot of three major Asian cultures. Yet, less than 140 years ago, a homogenous society existed in the Malay Peninsular with a population of 90% Malays (Gullick, 1969). However due to colonial policies and increasing economic prosperity, the society evolved ethnically into present day multi-ethnic Malaysians The 2010 consensus from Department of Statistics Malaysia revealed Malaysians of the 21st century as coming from three major groups; 67.4% Bumiputera (Malays, Sarawak and Sabahan bumiputera), 24.6% Chinese, 7.3% Indians and 0.7% others. In short, this land has changed from a homogenous society to a pluralistic society with Malaysians coming from different cultures, languages and religions. It can be deduced that integration among Malaysians are crucial factors that contribute to the nation’s success. This unity has been a main concern of the Malaysian government from pre-independence day to the present. In the face of multi-culturalism, Ho (1952) stated that â€Å"It is accepted that education is not the only means available in the tasks of achieving national unity and solidarity in the plural community of Malaya, but it remains the most important single factor for integration in the racial, religious and cultural complex of Malaya.† Thus he proposed that education be used to unify the multi-ethnic Malaysian society starting from school level where early stages of inter-racial socialisation process begins. Through education, the younger generation of Malaysians are nurtured with stronger national consciousness and imbued with stronger national identity. Ideologies and policies like Rukun Negara,and Bangsa Malaysia were formulated to cater to each succeeding generation of Malaysians. With integration still remaining as a top national agenda, the first part of this paper attempts to examine the role of education reports on national unity in Malaysia from pre-independence to the present day, and analyse their impact and success. The impact is analysed by relying upon a combination of historical investigation from various education reports in the light of national unity. With 1Malaysia being the latest effort of integration, the second part of this paper tries to gauge the awareness of NKRA 4, a visible  mechanism of 1Malaysia among 1the educationists through analysis of empirical evidence gathered from the interviews with them. Finally, the paper will analyse if 1Malaysia concept conceived to promote unity will be the right panacea for removing ethnicity barriers among Malaysians. Inculcating national unity in education: A pre-Independence to present day review of the educational reports The current Malaysian education policy for national unity has its roots in pre-independence era and it has become part of the society’s prevailing colonial inheritance (Azhar Wahid, 2011). During the colonial era, the existence of vernacular schools catering for each race had physically divided the Malayan society. The second divisive factor was the different ethnic languages used as medium of instruction to educate the respective races (Marimuthu, 2008). The third was the geographical separation of the vernacular schools according to the unequal population distribution of different races (Omar, 1991). The only opportunity for integration was among students in English medium schools established in towns (Marimuthu, 2008). Separate curriculum for vernacular schools was the fourth factor splitting the communities. With focus on ethnics’ respective countries of origin and the nonexistent Malayan context in the curriculum, the vernacular education failed to build a sense of national identity and consciousness (Marimuthu, 2008). To integrate multi-ethnic communities in Malaya through educational system, the 1950 Barnes Report 1950 suggested replacing the vernacular schools with national schools using English or Malay as medium of instruction in primary schools and English for secondary schools and bringing students and teachers of different races together under one education system to build a nation with national characteristics (Noriati Rashid et al., 2012). As the report was viewed unfavourably by the Chinese, another report, the 1951 Fenn-Wu report, was commissioned; it recommended Chinese education curriculum to include local Malayan elements to help form a sense of national identity among its students. Both Barnes and Fenn-Wu reports were taken into consideration when the 1952 Education Ordinance was passed (Ee, 1995). It supported the National School concept with a common curriculum using Malay and English language as media of instruction. However, lack of funding and insurgency hampered its implementation. Historically, 1957 was the year an independent Federation of Malaya was formed. To cater to a post-independent Malaya, the Razak Report, the most influential education committee reports, was commissioned. It cited two major considerations: using Malay language as the main medium of instruction and incorporating Malayan context and values into school curriculum (Omar, 1991). The proposal desired to instil national consciousness and mutual understanding among multi-racial communities through mono-language and socio-cultural values. The Razak Report led to the 1957 Education Ordinance. As a follow-up, 1960 Rahman Talib Report recommended retaining a single schooling system for all pupils with the same school curriculum using Malay language as medium of instruction. This report resulted in the Education Act of 1961with its most significant outcomes of phasing out English medium schools and converting Chinese and Tamil National secondary schools to Malay medium secondary schools, standard ising school system, and nationalisation of curriculum and examinations (Omar, 1991). The 1969 racial riot had warranted the need for a more intense scrutiny of the nation’s fragile unity. Poverty, ethnic disparity in economic participation and wealth distribution had emerged as the primary causes of racial tensions and social political instability (Syed Husin Ali, 2008). Hence, in 1971, New Economic Policy (NEP) was introduced as a remedy. The policy emphasised on education as a major role in eradicating poverty and in restructuring economic and wealth disparity in Malaysian society leading to social integration and national unity (Hussein Ahmad, 2008). Not surprisingly, the 1979 Mahathir Education Report again emphasized on national unity. Process of reforming Malaysian education system continues on in strengthening socio-cultural mechanism to build a stronger national identity and consciousness (Hussein Ahmad, 2008). In 1990s, national unity and social cohesion were still the major agenda of Malaysia’s nation building which led to Vision 2020 with the first goal of establishing a united Malaysian nation made up of one Bangsa Malaysia (EPU, 2011) together  with Vision  Schools where children of all races study in their respective mother-tongue primary schools under one roof and sharing same facilities. Impact of Educational Reports on National Unity in Schools Past and present educational reports have highlighted the needs for curriculum standardization, use of common medium of instruction, employing teachers of all races, using multi-cultural Malaysian context in curriculum and bringing all students together to share common classroom so as to increase openness, interaction and understanding among them. All these criteria which were absent in pre-independent Malaya have now been implemented in national schools. In particular, the National Philosophy of Education entails using Bahasa Malaysia as medium of instruction, using the same curriculum, standardising examination and syllabus as well as introducing school co-curriculum. The 1979 Mahathir Report brought about the New Primary School Curriculum (KBSR) which was formulated to help develop socio-cultural values based on the Rukun Negara, and national culture (Azhar Wahid, 2011). Integrated Secondary School Curriculum (KBSM) was introduced with emphasis given on mastering Bahasa Malaysia and nurturing national consciousness through inculcating common values, aspirations and loyalties (Nagendralingan, 2008). Multi-cultural education is promoted in the curriculum to ensure that all students are aware of cultural, gender, racial and ethnic diversity of the nation and to foster mutual respect and positive social interaction with each other (Azhar Wahid, 2011). In the classrooms of national secondary schools, teaching and learning process promote cooperative learning methods such as doing projects, case research, group discussion, pair work and group assignments to help students of different races to not only improve communication skills with each other but also to interact, share ideas and learn teamwork spirit (Neo et al., 2009). When students are aware of the values of multi-cultural education, they learn to respect different cultures, thereby reducing misconceptions and prejudices towards those of  other ethnic groups. Syllabus and curriculum  are replete with elements of Malaysian cultural heritage where students learn and understand another culture’s dominant practices, way of life and religious holidays (Azhar Wahid, 2011). As part of co-curriculum activities, sports and games, uniformed bodies, clubs and societies help students to interact with each other; speech day, field trips, sports carnivals, fund raising events are designed to draw out involvement from all students to socialise together (Nagendralingan, 2008). Parent Teacher Associations and alumni associations help to integrate the school communities with the outside communities. Though the National Education Policy may not have achieved the highest degree of ethnic integration, some of its strategic policies such as using Bahasa Malaysia as the medium of instruction in secondary schools have been successful (Azhar Wahid, 2011). This has created generations of Malaysians communicating and learning using the same language. The concept of equal access to education at every schooling level is another major characteristic of education development in the mid-1970s. Affordable access to education for all can help to narrow the education gap between races and increase upward social mobility. With equitable ethnic participation in the economy and wealth distribution, the causes of racial tensions can be remedied and this promotes social political stability. National Key Results Area 4 (NKRA) Pemandu (2011) reported that National Key Results Area (NKRA) is part of 1Malaysia’s concrete efforts to give priority to people’s needs first. Improving student outcome is one of the seven NKRAs â€Å"which have been deemed crucial and urgent for achieving 1Malaysia.† NKRA goal for education is improving student outcome by developing students’ minds, talents, and capabilities to safeguard the nation’s future generation. THE INTERVIEW RESULTS: Views on NKRA 4 from Education Practitioners The  interview questions focused specifically on eliciting their understanding of the NKRA goals which are â€Å"access to affordable education† and â€Å"quality of education† as well as how their contributions can make the policy a success. Respondent 01 is a school principal who has been an educationist for 24 years; respondent 02, an assistant principal, has been an educationist for 33 years; respondent 03 has been a teacher for 32 years and respondent 04 36 years. Regarding the term â€Å"access to affordable education† , respondent 01 replied that it means giving free education from a young age up to secondary education. Respondent 02 said that affordable education includes scholarships and financial help for underprivileged students to keep schooling. Both respondents 03 and 04 mentioned that it means children can easily attain education without been financially burdened. â€Å"Access to Quality of education† was understood by respondent 01 and 03 as getting a holistic education with balanced intellect, spiritual, emotional and physical development. Respondent 02 interpreted it as what makes students employable after finishing their secondary or tertiary education. Producing quality students who have the ability to think critically, apply their knowledge and contribute to society is regarded as quality education by respondent. All the respondents agreed that Malaysians have access to affordable education in reality. But as to the quality of education, all the respondents conceded that it has declined. Respondent 01 explained that he has experienced the unsatisfactory situation of rural schools where the parents and students do not prioritise education and school principals fail to play their part. According to respondent 02, the decline is partially due to the low standard of admission for applicants applying for teaching training at universities and training colleges and this lowers the quality of education. Respondent 03 believed that the intellectual formation has been over emphasised to the detriment of other JERIS aspects (physical, emotional, spiritual and social). As for respondent 04, she claimed that lack of vocational schools and their limited enrolment make it difficult for under  performing students to continue their studies in a meaningful way. Towards attaining NKRA education goals, respondent 01 pointed out that the principal’s most important contribution is strong leadership with clear and achievable vision and mission for his school. He further enunciated that a principal who sets achievable standards for both the under achievers and bright students can enhance the school’s performance. Respondent 02 and 03 mentioned that active supervision of students and teachers by the principal can significantly improve their performance. Showing interest in students’ performance and connecting with them at ground level are some of the ways according to respondent 04 that the principal contributes to improving student outcomes. Regarding the role of teachers, respondent 01 stressed that â€Å"the input of teachers is proportional to increasing student outcomes in developing students’ minds, talents and capabilities†. Both respondents (respondent 02 & 03) pointed out that students’ access to quality education is enhanced by receiving quality teaching and mentoring from teachers. Therefore, according to them, teachers must be good role models and have the right attitude towards their students. Instead of just settling for mediocrity among students, respondent 04 suggested that teachers should discover students’ weaknesses and motivate them to overcome it. Evaluating the findings Generally, it is agreed that Malaysian students have access to affordable education as currently school fees are waived, textbooks are provided on loan, deserving students receive financial aid and rural schools provide free lodging and food. The overall consensus is that quality of education is the holistic development of the whole person. However it may not necessarily correlate with better quality of education as there are other factors involved such as parental involvement and awareness, teachers’ input and principals’ leadership. Two key factors in better education quality are the principal’s leadership and the teachers’ cooperation in increasing students’ performance and outcome. NKRA education recognises this by creating High Performing Schools whereby schools are categorised into bands according to performance in order to motivate and increase principals’ performance (The Star, 2012). To produce committed, responsible and caring teachers, intervention programmes to train and motivate teachers towards higher achievement are also in place under NKRA 4. To improve the quality and standard of professionalism, the Education Ministry plans to pick only top-scoring university graduates to be 20% of trainee teachers by 2015 and review the passing criteria for trainee teachers at training colleges (Fernandez & Lingan, 2012) to ensure quality teachers. The goals of NKRA in improving student outcome help teachers and principals to tackle the challenges faced in providing quality education. Achieving the goals can indirectly increase unity goal under 1Malaysia as better education opportunities for all can bridge the gap between ethnic groups by balancing their l evel playing field and providing economic advancement. Evaluating 1MALAYSIA as the underlying key towards unity in cultural diversity Although efforts were made to integrate the Malaysian society using national education and ideologies, strong feelings of ethnicity in Malaysian social life are rife (Centre for Public Policy Studies, n.d.). In response, the current Prime Minister, Najib Razak introduced 1Malaysia concept in 2009 which aspires to unite the pluralistic Malaysian society by inculcating the spirit and values of solidarity and sense of togetherness, irrespective of race, religion and creed. (Najib Abdul Razak, 2009). The objective is to have the Malays, Chinese, and Indians perceive themselves collectively as a single identity –Malaysians. 1Malaysia founded upon the principle â€Å"People First, Performance Now† means that the government’s prime concern is people’s welfare and producing high quality performance that benefits them. In identifying his government with Malaysians regardless of race, soc ial background or religion and understanding their aspirations, he seeks to lead his government to identify their needs and to incorporate their feedback. Consequently, 1Malaysia can strengthen solidarity and cooperation among races for unity in cultural diversity. Is 1Malaysia the underlying key towards achieving unity in cultural diversity? According to Mujibu Muis et al. (2012), history shows that when national unity and integration focused on assimilating minority cultures into the dominant culture, it invariably caused minority ethnic groups to hold stronger to their languages and cultures. As Hazri Jamil and Santhiram Rahman (2012) suggested, the past assumption that the main method for national integration is the educational policy has been over simplistic. They claimed that racial harmony cannot be fostered through education initiatives alone. Hence, the concept of integration is not only about a mono-language, but is about mutual respect and understanding of other cultures and beliefs. In this respect, 1Malaysia concept which celebrates multi-culturalism, accepts cultural diversity and sees it as an advantage which can contribute to a prospering, stable and sustainable future (Hasnul Salleh, n.d.). As examples, Malaysian multi-culturalism has been packaged as the main attractions for the tourism industry (Tourism Malaysia, n.d.) and it brings about economical advantages in trade relations with China and India because of the language and cultural link. Has 1Malaysia concept being embraced by all Malaysians when through its acceptance, Malaysia has the potential to be more developed and stable economically, politically and socially? Without Malaysians’ acceptance, the implementation of the concept may not reach its full capacity. Yet, time will tell if 1Malaysia is to be seen as an underlying key to achieving unity in pluralistic Malaysia. Such a unity attained through the acceptance of the ideology of 1Malaysia renders one’s loyalty more towards the country and breaks down barriers of ethnicity. Conclusion Among the government educational policies built on the educational reports, the national language, common curriculum, standardised syllabus and examinations and national schools have always been tools of unity. Such policies have been effective and workable throughout the first 50 years of the nation’s independence. However, the idea of integration has somehow  progressed further according to the changing times with 1Malaysia concept which proposes that  the nation celebrates its unity amidst cultural diversity and views multi-culturalism as an edge that makes the country unique as in â€Å"Malaysia, truly Asia.† This means that the cultural diversity can become its strength rather than its Achilles heel when rather than assimilating minority cultures into dominant cultures as the only way of integration, 1Malaysia concept accepts the reality of multi-culturalism and promotes unity in its diversity. Therefore, the realisation of the concept may be the way forward fo r Malaysia to reinvent itself as a progressive nation at the dawn of the 21st century. REFERENCES Azhar Wahid. (2011). HBEF1103 Sociology and philosophy of education in Malaysia. Seri Kembangan, Selangor: Meteor Doc. Centre for Public Policy Studies. (n.d.). National unity fact sheet. [Online]. Available: http://www.cpps.org.my/downloads/factsheets/National%20unity%20factsheet.pdf . [2013, February 20]. Education NKRA reaping success. (2012, March 28). The Star. [Online]. Available: http://thestar.com.my/news/story.asp?file=/2012/3/28/nation/10970176&sec=nation. [2013, February 20]. Ee, A. M. (1995). Pendidikan sebagai suatu proses: Asas pendidikan 1. Shah Alam, Selangor: Fajar Bakti. EPU Economic Planning Unit. (2011). Economic development: Vision 2020, 1991-2020. [Online]. Available: http://www.epu.gov.my/184. [2013, February 19]. Fernandez, E. & Lingan, L. (2012, June 6). Degree a must for new teachers by 2020. The News Straits Times. [Online]. Available: http://www.nst.com.my/top-news/degree-a-must-for-new-teachers-by-2020-1.91540. [2013, March 1]. Gullick, J. M. (1969). Malaysia: Nations of the modern world. London: Ernest Benn. 11 Hasnul Salleh. (n.d.). 1Malaysia – Concept and Values. [Online]. Available: http://www.jba. gov.my/files/Microsoft%20Word%20- %201Malaysia%20website%201705.pdf. [2013, February 19]. Hazri Jamil, & Santhiram Rahman. (2012). Malaysian educational policy for national integration: Contested terrain of multiple aspirations in a multicultural nation. Journal of Language and Culture, 3(1). [Online]. Available: http://www.academicjournals. org/jlc/PDF/pdf2012/Jan/Jamil%20and%20Raman.pdf. [2013, February 19]. Ho S. O. (1952). Education for unity in Malaya : An evaluation of the educational system of Malaya with special reference to the need for unity in its plural society. Penang: Ganesh Printing Works. Hussein Ahmad. (2008). History, policy, and reform in Malaysian Education. In Ibrahim Ahmad Bajunid (Ed.), Malaysia from traditional to smart schools: The Malaysian educational odyssey (1st ed., pp. 35-82). Shah Alam: Oxford Fajar. Department of Statistics Consensus. (2010). Population and Housing Census Malaysia, 2010: Percentage of distribution of the population by ethnic group, Malaysia, 2010. [Online]. Available: http://www. statistics.gov.my/portal/index.php?option=com_content& view=article&id=1215. [2013, Feb 22]. Marimuthu, T. (2008). Tamil education: Problems and prospects. In Ibrahim Ahmad Bajunid (Ed.), Malaysia from traditional to smart schools: The Malaysian educational odyssey (1st ed., pp. 113-138). Shah Alam: Oxford Fajar. 12 Mujibu Muis et al. (2012). Ethnic Plurality and Nation Building Process: A Comparative Analysis between Rukun Negara, Bangsa Malaysia and 1Malaysia Concepts as Nation Building Programs in Malaysia. Asian Social Science, 8(13). In Ebscohost (OUM Digital Collection). Nagendralingan, R. (2008). Reflections on the development of curriculum in Malaysia. In Ibrahim Ahmad Bajunid (Ed.), Malaysia from traditional to smart schools: The Malaysian educational odyssey (1st ed., pp.221-254). Shah Alam: Oxford Fajar. 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Data Privacy in Electronic Health Records System Essay

Data Privacy in Electronic Health Records System - Essay Example The data stored in the system are accurate and updated on regular basis and require data banks for that process. Patient’s state is captured, and his/her medical history can be retrieved at ease when needed by the medical personnel despite the density of the data at their end user. In that case, privacy and confidentiality become an issue (Fetter 409). The confidentiality is at risk because information may easily get into the third party who gets access to the network and hospital system. The information in the system can only be modified using one modifiable file this ensures data is correct and precise. On patients with long-term illness, their medical history can be retrieved, and his/her development studied for precise treatment depending on the development. Hacking and malicious intentions are the prominent problems. The systems can be hacked and patients medical information was stolen and used for unscrupulous deeds (Amatayakul and Amatayakul 45). Clinicians may also carelessly place their tablets or computers at insecure places where they can be stolen and patient’s information can be accessed disclosing the patient’s condition, which is always private and confidential, between the patient and clinician no third parties involved. In case of virus invasion on the system, all data may be lost leaving no records of patients especially the medical history, which is much far important as patient’s well-being is concerned. Illegal access to the system may cause more damage to patients since patients medical information can be exaggerated even changed leading to a wrong diagnosis and eventually wrong medications to patients. To curb the vice, the infrastructure platform should be supported by software designs with functionalities that prevent and avert the menace.  

Research Paper - Can we really trust our goverment , do we really have Essay

Research Paper - Can we really trust our goverment , do we really have privacy - Essay Example Therefore, governments should balance between the privacy protections whilst embracing technology development at the same time. This study focuses on the areas where the governments have failed to address privacy protection and the recommendations to settle the issue. Several studies have proved that, in the current world people cannot trust governments, as they have intruded into their privacy in the name of security until there is nothing confidential. Security is legitimately a matter of individual inner voice. It has a place with each person to choose what he considers a piece of his private life and how much of it he is eager to open to others. When you welcome a companion into your home, when you stroll on the road, when you post something on the Internet, or when you make a financial exchange, you are discharging some data about yourself (Bazelon 587). As it were, social life essentially includes a rupture of security, and it is or ought to be dependent upon every person to select which choice he is ready to make between the benefits of protection and the benefits of social communication. Yielding some social life for protection includes an expense; relinquishing some security keeping in mind the end goal to have to a greater degree, a social life does as well. Eventually, that is a matter for every one of us to choose (Barnes 1-7). As more of our social life appears to be going ahead in the virtual universe of the Internet, this is the sort of central guideline that ought to educate the open deliberation about protection on the web. Typically, this as on such a variety of different issues requires the administration to assume this liability and to settle for the benefit of every one of us (Oneill 1-41). For instance, there have been more assaults on the protection practices of expansive IT organizations, for example, Google and Face book as of late. Governments are examining Google for unintentionally gathering information transmitted to its

Discussion Questions Essay Example | Topics and Well Written Essays - 250 words - 2

Discussion Questions - Essay Example (Craig Dobbins). This part has to do with the organizational structure of the said company. Organizational Structure is defined as â€Å"The  framework, typically  hierarchical, within which an organization arranges its  lines  of  authority  and  communications, and  allocates  rights  and  duties.  Organizational  structure  determines the manner and extent to which  roles,  power, and  responsibilities  are delegated, controlled, and coordinated, and how  information flows  between  levels of management.† (BusinessDictionary.com, 2012). If an organization has a flexible, decentralized organizational structure then it is easier for information to flow vertically through the different hierarchies and thus it’ll be easier for information about strategic environmental factors to come to the notice of strategy makers of the organization has a flexible structure. To make sure that the strategy makers use this information appropriately, top management can implement an internal audit/control system to keep check on subordinate management levels and what they are doing. Internal controls protect the organization against internal fraud, resource wastage, increases reliability, increases security and helps evaluate performance. (Internal Audit, Kansas State University, 2003). This way there is less chance of inefficiency and mismanagement. 2. Craig Dobbins. â€Å"Strategic Planning: External Environment Scanning†. Center for Food and Agricultural Business, Purdue University. Accessed on: June 20, 2012.

ART Essay Example | Topics and Well Written Essays - 750 words - 2

ART - Essay Example he existing relationship between the two concepts is that both aim to achieve visual effects in a composition (Bartel 52).This paper will discuss the works of Leonardo da Vinci’s, The Last Supper 1498, Henri Matisse’s, the Red Room, early 20th century, Vincent van Gogh’s, Starry Nights late 1800s and finally Maya Lin’s Civil Rights Memorial, Atlanta 1989 in sub-sections while relating them to the elements and principles of design. When I closely take a look at the picture, the apostle’s faces are filled with curiosity and anxiety. Here, the element of intensity manifests itself as one analyzes their emotional expression. The artist highly displays comprehension of the apostle’s feelings. On the other hand I may view this element as a clue to the real emotions experienced by Leonardo, he might be challenging his emotions by masking them but in reality he manifests them in the apostles. Their figures are shifting to form three figure groups and in turn between them a space appears. The unity principle can be used to explain the close relationships forming among the apostles, whereas, the space indicates a new beginning in the Italian revolution. People will have different views and start breaking close bonds to unite with the appropriate friends. This tends to explain the principle of balance where the apostles are in search of a visual equilibrium or rather those they share common grounds with. ( Bartel 53). The air element inside the room might seem tensed but looking outside one sees a peaceful quiet environment. This in turn extinguishes some tension within the room as the air outside mixes with the air inside to create a balance. The use of shapes is also evident on this picture; Jesus Christ is at the center of the table in alignment with the rectangular walls, ceiling board and the windows depicting value and depth. His head is keenly centered vertically and horizontally. In terms of color, the left wall is fairly bright as compared to the right

Elevator Pitch Essay Example | Topics and Well Written Essays - 500 words

Elevator Pitch - Essay Example itch is a communication tool presenting â€Å"an overview of a product, service, project, person, or other thing and is designed to get a conversation started† (O’Leary, par. 2). Chris O’Leary proffered the most important characteristics of an elevator pitch using Nine C’s, to wit: â€Å"(1) Concise, (2) Clear, (3) Compelling, (4) Credible, (5) Conceptual, (6) Concrete; (7) Customized, (8) Consistent, and (9) Conversational† (O’Leary, par. 6). As indicated, the purpose of an elevator pitch is to relay crucial information to the person one is talking to in a most effective manner using the limited time, typically spent in an elevator ride. In an article written by Pagliarini (2009), an elevator pitch must be designed to answer six particular questions: â€Å"(1) what is your product or service? (2) Who is your market? (3) How do you expect to make money? (4) Who is behind the company? (5) Who is your competition? And (6) What is your competitive advantage?† (Pagliarini, 2009, pars. 4 – 9). Further, Pagliarini averred that the elevator pitch must contain characteristics that catches the attention of the person one is talking to; should be very concise to comprise approximately 150 to 225 works; delivered with genuine passion and enthusiasm; and aiming to obtain a request in terms of networking through referrals (Pagliarini, 2009). In contemporary business and in an increasingly competitive environment, majority of professionals are always in such a hurry to go to one destination and transfer to another. As a consequence, communication tools, specifically designed to relay crucial information on business endeavors must be designed in a compact but holistic

Critical Thinking Week 7 Coursework Example | Topics and Well Written Essays - 1000 words

Critical Thinking Week 7 - Coursework Example Pathogens are also spread through physical contact with dirty surfaces or even dirty day to day substances such as money, soil, doorknobs, etc. Money is known to be one of the dirtiest substances that people come into contact with on a day to day basis. Pathogens are also found on peoples skins. Individuals are always advised to ensure that they keep their hands clean and surfaces cleaned with an antiseptic to ensure that pathogens are cleared. Pathogens can be introduced into the body through physical touch, through the mouth and even through the air. Animals are also known to spread germs especially through their skin and hence the need for cleaning from time to time (IOWA State University). The spread of bacteria is very rapid and the only way that individuals can contain it is by ensuring that they wash their hands thoroughly before they eat and also maintaining clean environments around their homes. Direct contact can cause the spread of pathogens, and this can be reduced through the use of condoms, gloves, and masks. However, these are not 100% foolproof as some pathogens are known to pass through the tiny holes that the gadgets have. Indirect contact with pathogens is more common than direct contact and usually spread very fast. Some of the most common devices include doorknobs that cannot be avoided hence the need for regular disinfecting. Inhalation of the pathogens is perhaps more dangerous than the rest of the ways as it affects the individuals respiratory system, and its effects are more severe. It is advised that sick people avoid coming into contact when they have communicable illnesses, and those that have life-threatening diseases such as tuberculosis should be quarantined until they are no longer in danger. Pathogens that come from vectors could be avoided through the use of insecticides, which involve killing the vector. The spread of airborne pathogens could be mi nimized by

Art Essay Example | Topics and Well Written Essays - 250 words - 24

Art - Essay Example Mary Lin emerged as the winner and her victory surprises everyone including herself. Maya Lin’s design was V-shaped, having a sunken wall of black stone, with the names of all those killed in the war engraved in a chronological or sequential order, (Binyon L., 2010). â€Å"She designed the memorial in a manner to enhance easy searching of the loved one,† explained Binyon. Lin stated, â€Å"Searching out a loved one, a mourner will walk along the monument and find the name among the 57661 listed.† Her explanation for its fulfilling of the contest is that she wanted to illustrate a journey. A journey that would enable the mourner experience death and he or she could never fully be with the dead. â€Å"Lin’s statement and design is an affront,† a small group protested (Binyon L., 2010). They want to change the color of the wall to white and to include an eight-foot-high sculpture of wounded soldiers and a flag at the Centre of the wall. However, Lin refutes the changes as they have ill motives. Therefore, the Commission of Fine Arts p rovides a remedy by stating that the wall will remain black, but it will have the statue and the flag at the side. Hagopian stated, â€Å"Memorial would be completed despite the strong conservative resistance to Lin’s design.† (Hagopian P., 2009). The Vietnam’s Memorial was dedicated on Veterans’ Day and Maya Lin with Lyn being the winner of the design. Hagopian P. (2009). The Vietnam War in American Memory: Veterans, Memorials, and the politics of healing.

The Paris Peace Conference Research Paper Essay Example for Free

The Paris Peace Conference Research Paper Essay The Paris Peace Conference is only one of many conferences throughout the world. This conference was led by not only by just a United States President, but by my blood lines. President Woodrow Wilson is my great, great, great grandfather. He had chosen to lead the delegation of the Peace Conference with Paris after World War I. Woodrow Wilson was also the first President to visit Europe in their term as president of the United States of America. This Paris Peace Conference had been known as another name, the Treaty of Versailles. This Treaty (Paris Peace Conference) was basically written to finish off, and declare the ending of World War I. This was held not just within Paris, but many countries had been involved, such as Germany, Russia, France, Great Britain, Italy, and the United States. These countries were all given the task of following the treaty to end this â€Å"war of all wars†. Although many people in having the basic knowledge of this Treaty, do not realize that this entire war ending Conference takes an entire Process. This process consists of Economists, Geographers, Ethicists, Military Experts, and of course the Ambassadors. Each person or group of people had their own set of tasks to accomplish during this Conference. The Economists were in charge of all the costs, and payments that may be due. Then the Geographers helped to determine boundaries over each country; this was to be placed in the Treaty. Next the Ethicists, to basically figure out how this war was even started in the first place; then the military experts were in charge of the power given to most people; this included the restrictions and certain regulations. Then the last groups of people are the Ambassadors, they usually hold the speeches and speak their own countries testimonies. This Paris Peace Conference was not just a sudden agreement either; there was an agreement leading up to the Peace Conference. This was called the Armistice. This was an agreement signed on November eleventh in 1918. This agreed to everyone holding a Peace conference discussing Post-war world. The Paris Peace Conference was held on the 12th of January in 1919. The ending of this Conference was dated to the 20th of January in 1920. There were countries that had their disagreements towards this Treaty, for example Great Britain wanted power over the Seas, but they were not the only ones, also they wanted control over Germany.

Strategic Report on Delta Airlines

Strategic Report on Delta Airlines Introduction The airline of our group research is Delta Airlines which is one of the most famous international airlines in the world. And this article is going to discuss the comparison and contrast with another famous airline, Singapore Airlines. Besides, it will also evaluate how they will get today business scale through analysis their growth strategy. Comparison and Contrast According to the web page of Delta Newsroom, Delta Airlines was a dusting services organization, which named Huff Daland Dusters, in U.S. in 1924. One of the Delta partners, C. E. Woolman bought it in 1928 and changed it to provide the air mail services and its name Delta Air Services. Moreover, after Woolman took over the company, it started to services the passenger in 1929 which just serviced 5 passengers with only one route from Dellas, Texas to Jackson, Mississippi (Delta Newsroom). In 1945, Delta was officially changed its name to be Delta Airlines (Delta Newsroom). Its services hub had become from 1 to around 11 and flying over 119 countries with 606 destinations in nowadays. Moreover, its annual passenger is around165 million with around 5400 daily flights (Delta Newsroom). Besides, its net profit is around US$10.54 billion in 2013 (Karp 2014). Delta Airlines has become to be today business scale which was mainly depend on its growth strategy of mergers and acquisition in pas s few decades (Ireland, Hoskisson Hitt 2008). Comparing with Singapore Airlines, it also is one of the famous Airlines in the world. According to the web page Singapore Airlines, It was found in 1947 that cooperated with Malaysia Airlines firstly. Its original name was Malaysia-Singapore Airline. However, in 1972 Singapore Airlines suspended to cooperate with Malaysia Airlines and established its hub in Singapore. When it started the business it already has around 18 destinations with 20 airports that including the international flights of Europe, the Middle East and Australia etc and around 6200 staff which already have the related industry experience (Chua n.d.). Until 2014, Singapore Airlines expand to be over 30 destinations with more than 60 airports (Singapore Airlines website). And in 2013-2014 fiscal year, Singapore Airlines got US$ 288 million net profit (Torr, 2014). That is far different from Delta Airlines when Singapore Airlines officially started its business as the business of Singapore Airlines has already tendin g to be mature. However the business scale of Singapore Airlines is less than Delta Airlines nowadays. On the other hand, the first passenger service flight of Delta Airlines is the domestic flight from Texas to Mississippi. And the Singapore Airlines doesn’t have any domestic flight, it just operate international flight. Moreover, Singapore Airlines has Singapore government support. Such as the Singapore government signed a lot of agreement with other countries to support the developing of Singapore Airlines (Chua n.d.). Besides, the Singapore government owned company, Temasak Holding (Pte) Ltd, is one of the shareholders of Singapore Airlines which holds around 56.15% stake of Singapore Airlines (Singapore Airlines website). Meanwhile, Singapore Airlines is mainly utilizing an organic growth strategy to develop its business (Roll 2005). All of these are also different from Delta Airlines. Although Delta Airlines and Singapore Airlines have a lot of difference of starting the business and its growth strategy, they also utilize the alliance strategy, Delta Airline is Sky Team and Singapore Airlines is Star Alliance, to enlarge its business network (Sky Team website and Star Alliance website). Moreover, Singapore Airlines has mergers and acquisition with 49% stake of Virgin Atlantic such as Delta Airlines, however it sold the 49% stake to Delta Airlines in 2012 (Singapore Airlines website).Besides, they also seem to face a similar macro environment. According to our research portfolio in Chapter 2, PESTEL and Porter’s Five Forces analysis that can refer to appendix 2 and 3 for simply analysis, they need to be threat by higher level of bargaining power of suppliers such as fuel and aircraft suppliers and rivalry competitive in the industry with other airlines. Moreover, they also need to face the impact of deregulation that causes the price war with other competito rs. Evaluation of growth strategy According to the above discussion, it related that Delta Airlines is utilizing the strategy of mergers and acquisition to grow its business to become today position. And its first Mergers and Acquisition was starting from 1953, Delta bought Chicago and Southern Air lines and its first international flight in Caribbean and Caracas region had been developed. Then in the later few decades, Delta had another merger and acquisition actions. Through the merger and acquisition strategy, Delta Airlines earned a lot of equity, routes and facilities from those airlines. Therefore, the company scale had been become even bigger and its merger and acquisition time liner such as below table: Table 1 Besides, Delta Airline also use the differentiation strategy to make it different from its competitors to grow its business such as it is first to utilize radio frequency identification (RFID) Tag to check the baggage location through internet. That can help Delta Airlines to save the cost around US$100 million a year to avoid losing the baggage (Rosencrance 2014). Besides, it develops â€Å"Skymile† to the customers to earn the mile for rewarding the free travel to attract more passengers (Delta Airlines website). Moreover, it also utilizes the technology such as twitter and facebook to interact with the passenger, thus it also got an award of Top Tech-Friendly U.S. Airline in 2012 (Delta Newsroom). Meanwhile Delta Airlines establish Delta TechOps to maintain its own fleet and to provide maintenances services to other company (Delta TechOps website). And it has reduce the threat by supplier and cut its operation cost as well. All of these strategies led Delta Airlines to reach today business scale. And Singapore Airlines, it is mainly based on the organic growth strategy to develop its business. Singapore Airlines develop a lot of different new routes as the Singapore government signed the agreement with the government of New Zealand, Indonesia and Japan etc. before (Chua n.d.).Besides, the Singapore Airlines utilizes the differentiation strategy as well to enlarge its business scale such as it is first to provide free choice of meal and free drink in an economy class in 1970s (Singapore Airlines website). Singapore Airlines seems to be become an industry dominator to provide a lot of services to its passenger for attracting more passengers. It desires to build up a good branding of Singapore Airlines as well. Therefore, it also creates its branding through well training its staff such as providing four month training to its carbine crews that is longer than regular two months training of western airlines (Marquardt 2012). It creates a good image of its carbine crew which name Singapore girls that represent always elegant images as an ambassador of Singapore Airlines to attract the customer (Singapore Airlines website). Therefore, it also got one of the World’s Top Airlines award in 2014 (World Airlines Awards website). On the other hand, Singapore Airlines use the modern and new fleet of aircraft (Chua n.d.). The new and modern aircraft of Singapore Airlines build a good perspective to the customer for enhancing its profits sales. Besides, the new aircraft seems to reduce the maintenance time that can also decline the maintenance cost as well. Singapore Airlines is utilizing all of these strategies to develop its business to reach today position. Conclusion In conclude that, a different strategy has a different result and that also affect the development of its business scale such as Delta Airlines and Singapore Airlines. Delta Airlines utilize the mergers and acquisition strategy and Singapore Airlines utilize organic growth strategy. Therefore, their business scale has significantly different from each other. Meanwhile it found that effective growth strategy should also coordinate with other kind of strategies to attract more customers for enhancing the company growth such as Delta Airlines and Singapore Airlines which also coordinate with the differentiation strategy to enlarge its profits sales. One more important thing that, choosing the different growth strategy also depends on its sources such as Singapore Airlines which has Singapore government’s financial support, in contrast with Delta Airlines, it has even enough source to be organic growth. Appendix 1 Delta’s M A timeline Appendix 2 PESTEL Analysis Appendix 3 Porter’s Five Forces Analysis Reference Chua, A n.d., Singapore Airlines (SIA). Accessed on 8 Nov 2014 http://eresources.nlb.gov.sg/infopedia/articles/SIP_1705_2010-08-10.html Delta-Newsroom. Accessed on 25 Sep 2014 http://news.delta.com/History Delta TechOps websirte. Accessed on 8 Nov 2014 http://www.deltatechops.com/ Ireland, RD, Hoskisson, R Hitt, M 2008, Understanding Business Strategy: Concepts and cases, Cengage Learning. Karp, A 2014, Delta Air Lines earns $10.5 billion 2013 net profit. Accessed on 8 Nov 2014 http://atwonline.com/finance-amp-data/delta-air-lines-earns-105-billion-2013-net-profit Marquardt, M 2012, Global Leaders for the Twenty-First Century, SUNY Press. Roll, M 2005, Asian Brand Strategy: How Asia Builds Strong Brands, Palgrave Macmillan. Rosencrance, L 2004, Delta to use RFID tags to tack luggage. Accessed on 8 Nov 2014 http://www.computerworld.com/article/2564693/mobile-wireless/delta-to-use-rfid-tags-to-track-luggage.html Singapore Airlines website. Accessed on 8 Nov 2014 http://www.singaporeair.com/en_UK/about-us/sia-history/ Sky Team website. Accessed on 8 Nov 2014 https//www.skyteam.com/en/ Star Alliance website. Accessed on 8 Nov 2014 http://www.staralliance.com/en/ Torr, J 2014, Singapore Airlines annual net profit down 5%, operating profit up 13%. Accessed on 8 Nov 2014 http://atwonline.com/finance-data/singapore-airlines-annual-net-profit-down-5-operating-profit-13 World Airline Awards website. Accessed on 8 Nov 2014 http://www.worldairlineawards.com/Awards_2014/Airline2014_top20.htm

Stereotyping of Hispanics in Hollywoods Films Essay -- Movies Films E

Stereotyping of Hispanics in Hollywood's Films "[Cinema] manipulates the human psychology, sociology, religion, and morality of the people..."(Cine-Aztlan 175). I has been said to be used by capitalists and socialists as a powerful weapon in the struggle for social justice. In all the Hollywood films and documentaries about Mexicans and Mexican-Americans, none have escapes stereotypes. And it hasn't gone unnoticed. Thomas Martinez states that the "symbolic function of advertising in one level of understanding the racist implications of the mass media, especially regarding the Mexicans and Mexican-Americans"(Camplis, in Noriega 284). To completely understand Latino's struggle for liberation, the term "Raza" has come up repeatedly in the vocabulary for freedom on an encompassing scale. The term is used to incorporate the experiences of Native Americans, Mexicans and others of Latin American descent in this country in the search and struggle for liberation politically, philosophically, and aesthetically. Another term recognizable in the struggle for liberation is "Chicano", which represents the need for people of Mexican descent to come to grips with the elemental fact of their identity..."(Camplis, in Noriega 286). Chicanos and other Latin Americans all have a distinct culture that shouldn't have to be conformed to or assimilated with American "standards". So, Cubans took a different approach to the whole notion of change or be segregated. Cuba...

Food Poisoning :: essays research papers

You know, when you eat an egg, and it doesn't taste right, look right or smell right? Well that means that it could be contaminated with a dangerous substance (Like Chelsea). Food poisoning is the result of ingesting organisms or toxins in your food. Food poisoning can affect one person, or it can occur as an outbreak among several people who all ate the same thing. Even though food poisoning is quite rare in North America, 60 to 80 million people get affected by food poisoning each year, and 6 to 8 million die from it each year. It mainly occurs at picnics, school cafeterias, or at big social events, like parties with food at them. These are all cases where food is contaminated by something, or it isn't prepared correctly. Most of the time, people get contaminated by under-cooked meats or expired dairy products. Bacterias also cause deadly poisoning. Most cases are caused by common bacteria (see Jonathan's speech) like Staphylococcus or E. coli. The main evil ones are Staph Aureus, E. coli enteritis, salmonella, shigella, campy lobacter, cholera, botulism, listeria, bacillus cereus and yersina (gee, funny names!). Kids (like me) and the elderly, (like Mr. Bark), and people with diabetes, heart disorders or kidney disease, have a much higher chance of having deadly symptoms from bacteria in our food. In places like Africa, there are many more diseases that can affect Canadians, because there are many bacterias that our bodies aren't used to. It is also warmer and there are lots of insects that can carry the diseases around.   Ã‚  Ã‚  Ã‚  Ã‚  And now for the symptoms of being poisoned (this is my favorite part). Depending on what exactly your stupid brain told you to eat, the symptoms vary.

Essay --

1. What is RCRA and what are its goals and objectives? Resource Conservation Recovery Act of 1976 was created to regulate solid waste and hazardous waste as well as regulate underground storage tanks. The goals and objectives of the RCRA are: †¢ Protect human health and the environment from the potential hazards of waste disposal †¢ To conserve energy and natural resources †¢ To reduce the amount of waste generated †¢ To ensure that wastes are managed in an environmentally sound manner (EPA, What is RCRA?, 2010) 2. What are the two agencies that regulate the generation and transportation of hazardous waste? Briefly describe these agencies. The 2 agencies that regulate are the EPA and the Department of Transportation (DOT). The EPA is known to all as the Environmental Protection Agency and is the main government control group. All other entities report to the EPA. The DOT is the Department of Transportation. This group is in charge of everything that moves across the nation on wheels, and has the record control. 3. What is a hazardous waste manifest and what is it used for? The ...

Forms of Greatness Essay

In the comedic play of â€Å"Twelfth Night† by William Shakespeare, a phony letter supposedly written by Olivia (which is really Maria), left for Malvolio to find, which he reads it out loud. He read the quote: Some are born great, some achieve greatness, and some have greatness thrust upon ’em, Act II, Scene V. The quote itself explains that although Malvolio is not born great, he can still become â€Å"great† by doing certain tasks, which makes him behave like a complete fool. Greatness happens when one have the act to live his and her life with dignity and pride and to love oneself and also, others. Greatness comes through birth, or determination, or maybe by luck. It is true that there are people who are born great, who are destine to do well but besides that, there are many ordinary people who achieves greatness by working hard, for example. However, there are also people who becomes great by having greatness thrust upon them, who are put in a situation and comes out great. Basically, everyone has greatness and people must be great for others, too. Achieving greatness is the most admirable form of greatness because everyone have the ability to accomplish greatness, although there are various paths to it. Anyone is capable of acquiring greatness but it requires enormous amount of inner strength. Being a great person does not mean he or she have to be known by the whole world, however, being an admirable person means being that somebody who can bring great presence for oneself and the surroundings. The least admirable form of greatness is being thrust upon them, because they did not seek nor expect greatness, but they found themselves in situations that requires them to do something unusual. The people who have greatness thrust upon ’em are put into a position where they have no choice but to do something to save people lives, like the American soldiers serving for their country, for example. The children of Will Smith named Jaden and Willow Smith can be consider great that have acquired as they grow up. Their parents are very known, famous Hollywood stars, which makes them being born great. They grow up with wealth and also, follows their father’s footstep on film and music industry, which makes them become popular. I can personally say that my mother have achieved greatness by her efforts and hard work to become a teacher. Although she is not considered great from birth, my mom have had a great potential as she grew up. As an example of someone who have greatness thrust upon others are the American troops and soldiers who serves for our country. Maybe some volunteered to represent America but most of the soldiers are placed on a daring situation where they are forced to save the country. Barack Obama, the President of the United States can be seen to achieved greatness through his own struggle because he was born into uncertainty. He is not a son of a king and heirs to the throne, he is one born as an ordinary person. It takes many years of study and hard work to get to the top: Obama is one of the brilliant people to win praises for their own success and he is a great example of one who achieves greatness.

Mobile Phone Usage Among the Teenagers Essay

1.1 Introduction Mobile phones have become very popular in recent years and their development has been amazing. It is no wonder why they have become irreplaceable. With all applications which go with them they have gained a huge popularity with the people nowadays especially the teenagers. A mobile phone (also known as a cellular phone, cell phone and a hand phone) is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator. The calls are to and from the public telephone network which includes other mobiles and fixed-line phones across the world. Cell phones are a great invention and a popular way to communicate—almost every individual in the Philippines have and owns a cell phone. They allow us to work on the go and stay in touch. When put in the hands of a teenager, however, they can have some effects of which adults should be aware. Cell phones provide security for teens and parents who worry about them; help is never out of reach and parents can check on their children easily. Teens’ natural tendency to follow trends may result in an emotional attachment to a cell phone (in its latest model) that is out of scale with its actual value. Some teens may even develop an â€Å"addiction† to the device that excludes anything not viewed or heard. Cell phones allow only verbal, disembodied relationships at a time when adolescents should be working on developing a sense of their own—and others’—physical space. The acquisition of a cell phone appears to influence the communication choices of teens. And while all teens are more likely to say they most often talk on the phone when communicating with their friends, teens with cell phones is more likely than teens without to say that they most often communicate with friends by written messages rather than the phone. It is a common sight – cell phones (mobile phones) in the hands of people, especially teenagers. Literature has provided in-depth evidence of the uses, advantages, disadvantages, impact, consequences and concerns about the use of mobile phones. Why teenagers fancy this device, is an interesting observation where the experts attach its significance to teenagers’ identity factor. The usage of mobile phones has re-shaped, re-organized and altered several social facets. Particularly focusing on teenagers’ mobile phone usage, literature has provided evidence of them being used for both positive purposes and negative reasons. The spread of mobile communication among Finnish teenagers has been markedly rapid during the latter half of the 1990s. Young people have created and developed a communication culture that incorporates many special features, such as a rise in the use of text-based communication channels. Teenagers’ intersecting and selective use of communication channels has generated multimedia communication. If this is the case, how could we describe and analyze these new forms of interaction? The media landscapes created by teenagers serve to articulate their personal space, as well as enabling their presentation of self and defining their relationships to others. 1.2Statement of the problems 1.2.1What are the advantages and disadvantages to the socialization that teenagers could get from using the cell phones? 1.2.2 What could be the effects to the teenager’s health in being addiction of cell phones? 1.2.3 How the cell phones can be use properly by teen agers? CHAPTER 2 REVIEW OF RELATED LITERATURE AND STUDIES 2.1 Related Literature 2.2 Related Studies 2.3 Relevance of the surveyed Literature and Studies to Present Study CHAPTER 3 RESEARCH METHODOLOGY 3.1Research Methodology 3.2Respondents A further breakup of age groups indicated that all the 17-19 olds had mobile phones A further breakup of age groups indicated that all the 17-19 olds had mobile phones. In addition, not possessing mobile phone/s is higher in the age bracket 15-16 year olds when compared to 13-14 olds. The spread of mobile communication among teenagers has been markedly rapid during the latter half of the 1990s. Young people have created and developed a communication culture that incorporates many special features, such as a rise in the use of text-based communication channels. Teenagers’ intersecting and selective use of communication channels has generated multimedia communication. From the theoretical standpoint provided by symbolic interactions, we can ask whether communication through new media technologies generates new forms of social interaction. If this is the case, how could we describe and analyze these new forms of interaction? The media landscapes created by teenagers serve to articulate their personal space, as well as enabling their presentation of self and defining their relationships to others. The quality of sleep of almost half of 16 year olds may be affected by text messaging on mobile phones, a study from Belgium says. The sleep of one in four 13 year olds could be affected too, says the researchers, who looked at the effects of text messaging on sleep interruption in teenagers (Journal of Sleep Research (2003:12:263). In the research, about 2500 first and fourth year children (aged 13 years and 16 years respectively) in the Leuven study on media and adolescent health (SOMAH) based in Flanders, Belgium, were asked how often they were awoken at night by incoming text messages on their mobile phone. In the first year students, 13.4% reported being woken up one to three times a month, 5.8% were woken up once a week, 5.3% were woken up several times a week and 2.2% were woken up every night. In the fourth year group, 20.8% were woken up between one and three times a month, 10.8% were woken up at least once a week, 8.9% were woken up several times a week, and 2.9% were woken up every night. The teenagers were also asked to indicate how tired they felt at various times. â€Å"These preliminary findings suggest that mobile telephones may be having a major impact on the quality of sleep of a growing number of adolescents. It affected a quarter of the youngest to almost half of the eldest children in the sample,† says Jan Van den Bulck of the Katholieke Universiteit Leuven, who reports the findings in a letter to the journal. Conclusion: The influence of mobile technology on our lives is huge and even greater on teenagers. In the age in which they’re developing as individuals all that mobile phones birng leaves a strong trace on their growing up. The usage of mobile phones in their age should be controlled but they shouldn’t be discouraged from using them as they bring many benefits.

P1 M1 D1

| Type of |Example |Description |Purpose | |information | | | | |Verbal |Telephone, Face to face |Telephones are used to conduct live conversations with another |Telephones are used in Lambeth Academy for teachers to | | |meetings |individual. |contact each other and to call parents when necessary. | | |Face to face meetings are where two individuals have a |Face to face can be used to give students feedback for | | | |conversation where they can both see each other face to face. |their work. | |Written |Letters, Reports |A Letter is a written form of communication which is read by an |Lambeth Academy use letters in order to inform parents | | | |individual which is presented on paper. |of any information that is vital for them to see. | | |A report is a written form of communication that is which is |Reports are used by Lambeth Academy to inform parents | | | |made with the intention of based on recent events. |about their child’s current progress in school. | |On-screen |TV Commercials, Plasma screens |A TV Commercial is a way of portraying a message to potential |Lambeth Academy don’t use TV commercials as they aren’t| | |for digital display |customers in order to gain awareness. a large organisation that needs to attain awareness | | | |In a firm, plasma screens can be very useful as they can portray|from the public. This form of communication isn’t | | | |messages for employees as they walk passed. This enables to keep|necessary as Lambeth Academy doesn’t need to compete | | | |up to date on current notices. |with a rival. | | | |Plasma screens are useful to Lambeth academy as they | | | | |use them in order to deliver important messages and | | | | |achievements for students. This can motive them to work| | | | |harder. |Multimedia |Web Conferencing, Internet |Web conferencing is used to conduct live meetings through the |Web conferencing isn’t a means of communicating | | | |internet. This is a very useful way of communicating with |information in Lambeth Academy as we don’t have the | | | |someone if they’re not in the same region as you. Web |technology in order to do so. | | |conferencing involves using sound vision through a webcam and |The internet can be very useful in a class room. For | | | |microphones. |example in Lambeth Academy, teachers may use the | | | |The Internet is a worldwide system of computer networks that can|internet to present information to students in the form| | | |be used to attain information. |of text from a website or a video off YouTube. | | | | | |Web-based |Email, Instant messaging |Emails are electronic mail. They’re sent through the internet to|Lambeth Academy use emails to contact other colleagues. | | | |reach other respondents. Emails can be sent to a large amount of|This is done in order to keep teachers up to date on | | | |people at one time.This makes it easier on the sender if the |current issues that are formulating around the school. | | | |individual needs to send the same information to a number of |Lambeth Academy doesn’t have any need to use instant | | | |people. |messaging as it may distract employees and students | | | |Instant messaging is a web based form of communication that is |from doing their work. | | |used to share information instantly through the web. People are | | | | |able to communicate via the through the internet if two | | | | |recipients have the same software as each other such as MSN or | | | | |Facebook. | P1 M1 Verbal Communication: In terms of giving students feedback from within a classroom, face to face communication is the most efficient way of doing so. There are a number of reasons for this. If a student and teacher were to have a face to face discussion, the student would be able to grasp more information compared to if the teacher was to write down all of the information instead. Face to face enables the student to ask questions if he or she is confused about anything work related.Whereas if the information was written down it may lead to confusion of the student which will then lead to incorrect answers. From the reasons that I’ve stated, face to face communication is a more reliable and relevant way of communicating Other than in the classroom, face to face communication is used throughout various scenarios. In parent evenings verbal communication enables the teacher and students to have an in depth discussion about the students’ progress so far in school. Any queries or concerns can be brought up by using verbal ommunication. Whereas if the conversion was delivered through a telephone, the parent wouldn’t be able to understand and see the teachers hand gestures or facial expressions. These factors contribute to the overall outcome of the conversation. Written Communication: When sending confidential data to students, a letter is the most effective way. Due to the contents of certain documents, only specific people are necessary to view them. If the documents are sent by mail it can reach specific people without anyone else seeing them.Whilst on the other hand if the school were to fax the information to the student’s home, it enables anyone that picks up the paper from the fax machine to be able to see it. Another addition to written communication is the fact that hand held documents enables the user to constantly look over it as much time as needed as it’s recorded and can be referenced at any time. This is one of the key features of written communication. If the information was verbally communicated to the individual, it could lead to some information to being misheard or forgotten and could have been vital to the discussion.On screen communication: On screen communication has many advantages. Through using plasma screens throughout Lambeth Academy, it enables large audiences to view the information at once. Plasma screens are placed on the ground, 1st and 2nd floor of the school. Due to the variety of students and teachers that continuously walk passed them, it reaches a large number of people. When we compare plasma screens to emails, in this situation plasma screens may be a more liable source of communication. The reason for this is because the information displayed on the plasma screens are more general and implies to most of the people in the school.If the information was sent through email, people may discard it as junk causing them to ignore it overall. Multimedia communication: This type of communication is used to convey information through using sound and video. In a classroom multimedia communication is a good way of engaging the class. By using YouTube in an educational manner, it’s possible to gain the attention of all students. Whilst written communication is a good way of conveying information, students may get bored causing them to get side tracked which will lead to a loss in attention. This will cause the aims and objecti ves to be lost.Web Based communication: This type of communication is used in order to communicate messages over the web. This can be done in the form of emails. Lambeth Academy use emails in order to communicate with other teachers and colleagues around the school. Through using emails an individual can send a mass amount of information to a wide range of people in an instant. D1 In this assignment I’ll be talking about Coke and the strategic decisions that they’ve made in order to retain and attract new customers. In 1982 Coke decided to break into a new market by introducing a lighter version of the original Coke.The name of this product was Diet Coke and would be aimed at people that were health conscious, but at the same time, still enjoyed the taste of Coca Cola. This was done to explore and fill a gap in the market which increased both market share and revenue. During the years that Diet Coke was in production, the company realised that Diet Coke was only attrac ting female customers. This was a huge error in Diet Coke, so the company made the decision of creating a new product that attained the needs of male health conscious customers.Coke Zero was produced in order to fill this gap. Therefore with all the above information in mind, this issue encouraged Coke to come up with some strategic planning, hence them entering a new market with a product that is aimed specifically at men that were interested in sport or who lead healthy lifestyles. Coke managed to attain data by acquiring comprehensive market research. Before Coke Zero was put on the production line, data needed to be gathered. During their market research, Coke decided to ask males whether they buy Diet Coke, the answer to this question was no.There are various reasons why this could have occurred. First of all, the name. The name ‘Diet Coke’ doesn’t appeal to men as it gives off a feminine impression. Also the way that the product is packaged and advertised. Diet Coke uses various techniques to target women. One way in which they do this is through using young male models (usually half naked) cleaning windows or doing some kind of masculine activity, such as maintenance. This attracts the attention of female customers and draws them in to buy the product.In order to make this product a success, Coke had to maintain data on whether or not they was any demand for Coke Zero on the market as there was already a similar product which was produced by their main competitor, Pepsi (Max). Thorough research was done on Pepsi Max in terms of their sales and their male attraction. This was done due to the two products aiming a similar product towards the same audience. After all the research had been done towards the needs of Coke Zero, a meeting would be needed between the people at the top of the hierarchy of Coke.Looking at all the data that had been gathered by Coke’s research team, it was decided that there was enough room in the market for Coke’s new product to be released. After the idea of Coke Zero had been established, it then had to be run through the finance department in order to assess whether or not it would be efficient to release this product during this economic climate, at this time period. After the decision to release Coke Zero had been established, Coke had to think of an effective marketing technique which would draw in sales for the product.This was done through specialising their Coke Zero advertisements to appeal to men. This can be seen through their commercials, where they keep their male audience’s attention by adding explosions and adrenaline pumped sport activities. All the information that Coke gathered has been productively used in order to make Coke Zero the best it can be. This was done through using thorough research based on areas which aided the production of Coke Zero in terms of potential sales and demand. [pic]

Contributions of Modern Technology by David Ingram Essay

Modern technology has given small businesses an unprecedented ability to communicate with their target markets, causing a dramatic evolution in the way marketers craft advertising strategies. Unlike the shotgun-scatter technique of yesterday’s mass media outlets, new advertising channels created by cutting edge technology allow companies to target small groups and individuals with personalized advertising messages, while collecting feedback and measuring responses on the fly. Research Tools Modern technology greatly enhances advertisers’ ability to perform market research and testing when developing ads. Extensive collections of consumer data can be obtained online, and the results of feedback and opinions can be analyzed instantly with computers. Virtual focus groups can bring together people on opposite sides of the world to view and provide feedback on advertisements, and opinion leaders can be engaged via online surveys that expose the viewer to a proposed ad while soliciting feedback. Development tools for internet advertisements has have improved dramatically over the past 20 years. While the static, logo-driven banner ads of the 1990s were effective themselves, today’s ads feature video, animation and even viewer interactivity. Development Tools Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web. Modern video editing equipment can be used to create ads with a â€Å"wow factor†Ã¢â‚¬â€œsomething that catches viewers’ attention and keeps them glued to the screen. Enhancements in computer animation allow advertisers to create lifelike settings, characters and action that could never be achieved only 40 years ago. Special effects also allows ads to fully leverage the marketing appeal of popular movies and television shows, making the obvious product appeal the only thing that differentiates the ad from the movie or show. With a range of powerful tools at their disposal, advertisers can create visual messages that appeal more personally to specific consumer groups. Social Networks Social networks are proving to be an invaluable resource for small businesses and bootstrap marketers. Social networks, besides allowing advertisers to engage consumers in research and testing, they also offer a powerful and free distribution system. Distributing interesting, memorable ads via a social network can set off a chain reaction in which individual viewers spread the advertising message in a personal way, to millions of viewers, at no cost to the advertiser. Internet Advertising The Internet has wrought havoc on the effectiveness of traditional advertising outlets while simultaneously creating interesting new avenues for marketers to reach consumers. Internet banner ads can be strategically placed on websites that target specific consumer groups much more effectively than mass media. Television-style ads can be placed on Internet videos, such as news clips. Free web-based games can be developed to provide an interactive experience while exposing players to advertising messages. Ads, combined with promotions, can be sent to individuals via email campaigns. Endorsements Paid endorsements of sports celebrities and events have become exponentially more effective due to the reach of radio, television and the Internet. Endorsements that traditionally exposed several hundred spectators to an advertising message can reach millions through national broadcasts and Internet exposure.

NMR Characterization of Nylon 6 Research Paper Example | Topics and Well Written Essays - 2500 words

NMR Characterization of Nylon 6 - Research Paper Example So, this paper focusing on Nylon-6 will discuss the characterization of structure and morphology in Nylon-6 by solid state carbon-13 and nitrogen-15 NMR. Solid state NMR is one among the powerful tools for studying the polymer structure, morphology and the dynamics. (Mirau 2001). Nylon – 6 polymeric materials is an important polyamide that has wide applications ranging from carpets and automotive parts to intimate apparel. Nylon – 6 is also found to store large amounts of iodine making them a good solid-state electrolyte. Nylon 6 has the [-NH (CH2)5(CO)-] repeating group. The nylon -6 contains the crystalline lamella in an amorphous matrix. Though it is crystalline the presence of this amorphous matrix makes the crystallography difficult. As nylon – 6 has various applications in many fields, the study about the structure and the conversion level among has become essential. As the hydrogen bonding in the polyamides makes them an important plastic because of the strength it provides. Nylon is found to exist in two different crystalline forms. The most stable form at high temperature is the alpha form which consists of anti parallel chain in an extended from with the hydrogen bonds. The second phase is known as the gamma phase. This phase is found to contain hydrogen bonds as pleated sheets between the parallel chains. In this form, the methylene next to the amide is found to adopt a skew conformation which is similar to the secondary structure confirmation. The important features of the gamma form are (i) the length between repeat units is shortened (0.35 AÂ º). (ii) Methylene groups in the amide groups are found tilted towards the plane. The crystal structure of nylon 6 was studied using the 13Cand 15NCross Polarization/Magic Angle Spinning (CP/MAS) NMR spectroscopy. (Casanovas & Aleman 2002). A large number of polymers are used commercially and biologically based on the nitrogen contained in the polymer. N15 NMR is used for the

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Summary - Essay Example Therefore, President John Tyler who supported seizure was defeated by congressional northern and some member of the south (Kubiaks 1). The other obstacle to seizure was Mexico insistence that Texas was part of its territory. Upon nomination of James K. Polk, there was the restoration of the annexation call. He asserted all the Oren territory belonged to the American people. He convinced the northern that annexation would be beneficial to them all. After the election, the boundary that existed between Washington state and British Columbia was recognized (Kubiaks 1). This was done without war, and hence the northerners were convinced that this policy cared more about southern expansion at the expense of north (Kubiaks 1). However, Polk did not surrender to Mexican demand. This led to war, and he ended up winning all the territory he had offered to purchase from the Mexican. During the war, he sent troops into the disputed area of Rio Grande (Kubiaks 1). The Mexican at the same time sen t troops that led to skirmishes of 1846. America suffered a numbered of causalities, and this forced congress declaration of war. The war was fought from three different fronts. This led to Mexico losing Texas, California, New Mexico, and some parts of Northern Mexico (Kubiaks 1). The Mexican government was ineffective, and the command was divided while American had better arms with complete command. After this war, there was signing of the treaty of Hildago in 1848 (Kubiaks 1). In this treaty, Texas was ceded, California, and New Mexico to United States (Kubiaks 1). The united stats agreed to pay $15 million. The present day Texas was born. The joining of Texas had a noticeable impact on the southwest development. There was a steady increase in the number of migrants. There was also an influx of educated artisans and businesspersons. With such influx, there was established

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See word - Essay Example Because Oprah attached her name to that project and was a highly visible face for it, some people may link the abuse to Oprah and subsequently to Harpo as a company. While the scandal passed without much damage to Oprah and her brand, it shows what could happen if a company is more famous for its powerful leader than its brand image. 2. How might Winfrey go about ensuring that Harpo survives after her departure or in the event of a loss of faith on the part of the public? Is it possible to have a true leadership succession plan in these circumstances? Winfrey can help to ensure the future success of Harpo by making both short-term and long-term plans as to the future direction of the company. This can include the issue of leadership. Potential leaders should be identified and receive training to be able to enhance their skills. Ideally, these future leaders can receive some smaller tasks to get used to how the organization functions, and over time they can be given more responsibility. At the same time, Winfrey should be decreasing her role in the organization slowly so that she can guide the future leaders before she leaves the company. If Winfrey leaves the succession plan too long, then she may be forced to leave suddenly, which would require someone else to step up to the plate. That person would likely be overwhelmed at first and the company would suffer as a result. It is possible to have a true leadership succession plan, and it is wise for powerful leaders to create one. Harpo needs to include Winfrey in this process so t hat she can impart her wisdom and knowledge to the next leader, whoever that may be. In terms of influencing the employees around her, Oprah needs to be careful not to dismiss the concerns of others. Just because she holds most of the power within the company, it does not mean that she should not be receptive to new ideas. Employees may be in awe of Oprah due to her accomplishments and

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Communication skill -roseberg - Essay Example The use of words alone has no meaning because it the people who supply their meaning to constituent words. Language develops from the act of working together or doing things together in a socialization circle, which leads to coining meaning to words. In every form of communication that we get involved in, we need to have nonviolent communication where we use our words in a polite manner so as not to hurt our listeners or cause pain to them. If there is the use of hard language or vocabulary, then communication breakdown is experienced (Rosenberg 2003). In any form of communication, the interlocutor needs to choose words effectively because one does not need to hurt the listener in any way. It is important to avoid impolite language that may trigger bad feelings because this leads to communication breakdowns. In communication, one assumes that his or her language and content is understood by the other party by ensuring our needs are felt by the other party in the conversation (Rosenberg 2003). Part of the problem when many people communicate is that they only take their own needs into con sideration and do not think of how their message is received by the other person. This can be a hard thing to judge because every person is different when it comes to communication. However, there are some principles that must be used in every instance of communication. The most obvious one is to respect to person who is listening to you and consider how they would interpret your message. Just because you have a certain way of thinking does not mean that the other person will think the same. Nonviolent communication can be used to help both parties of the conversation to feel as though they are being treated equally be one another. One of the first keys to successful nonviolent communication is to observe the body language of the other person. The way that they react to certain things may not always be obvious, so it is important to pay attention for

Family Law Essay Example | Topics and Well Written Essays - 1000 words - 2

Family Law - Essay Example Thus, the clause most applicable in this case is one of â€Å"unreasonable behaviour† on part of James. (Family Law Act 1996) It is important to note that the reason for divorce has very little bearing on how the court decides the award of maintenance amount, property ownership/share, etc (Cook 2006). Similarly, decisions regarding the children are made independent of property issues and spouse maintenance issues. Even though the Victorian house is inherited by James, there is no guarantee that he will retain his complete ownership of the house after divorce. Though Susan has not contributed financially to the home or the bills during the marriage, she still has a right to make a claim, for she has â€Å"contributed in kind†. Her complete care for the children allowed James to concentrate on his career. Thus, Susan has a â€Å"beneficial interest† on the property and the court will consider the house as â€Å"Matrimonial Property† (www.dca.gov.uk). The court even has the power to transfer ownership, if need be. Before deciding on how to share the property, the court will take into account the length of the marriage, the parties’ age, their lifestyle needs, their earning capacity and the children’s needs. (Family Law Act 1996) Essentially, when a couple seek divorce, a court can, and quite often does, divide up the matrimonial assets, his, hers and theirs, in any way it sees fit. The resolution of financial disputes in a divorce case is also known as â€Å"ancillary relief†. Regardless of who owns the property, the court may have it transferred to the other and this applies to all property owned either by James or Susan as well as the jointly owned ones. (Watson-Lee 2006) Ownership and Tenancy are two different things. Susan had indicated her wish to continue living in the house along with the children. Susan is being reasonable in making this claim. Given the previous case histories of divorce cases, it could be